Big Fig Locals: Why They Keep Coming Back for Seconds
In a town full of great dining options, it takes something a bit extra to turn a one-time customer into a loyal regular. At Big Fig, it’s not just plates full of delicious food and a nice vibe that keep people coming back — it’s the deeper connection we’ve built with our community through our loyalty programme, the Big Fig Locals Club.
Since launching in November 2021, Big Fig Locals has become a neighbourhood institution, loved by everyone from long-term locals, locals-at-large (holiday homers) and one of the must-dos when you come to town for the season; like kitting your flat out from Wasties, lining up your ski/bike passes and grabbing a ten-trip to the Secret Sauna.
More Than a Meal: Why Locals Love It
Put simply, every time you spend $1 on food and drink, you earn 1 point. As soon as you hit 100 points you have $10 to spend next time you come in. When you join up you get a bit of a points windfall, too:
20 points for creating an account.
10 points for completing your profile.
50 points on your birthday
The Numbers
Since its inception, Big Fig Locals Clubbers have earned 880,000 loyalty points. That’s $88,000 in free food and drink going directly into the hands (and tummies) of our most loyal fans. We asked a couple of the 2,423+ Big Fig Locals what it’s like to be in the club.
“It’s a no-brainer for me – the food is yum and every few weeks I’m eating free. What’s not to love?”— Kara M, Big Fig Local since 2021
“I signed up for the loyalty programme thinking I’d just get the odd free coffee. But I’m getting $10 to redeem quite often – a happy surprise when that happens!”
— Raoul T, resident ‘beef cheek addict’.
Come for the food. Stay for the family
Whether you're here for the slow-cooked beef cheeks, the sticky date pudding, or the Big Fig vibe, becoming a Local means more than saving money. It means joining a crew of food lovers who care — about quality, community, and leaving the world better than we found it.
Why you should join (if you haven’t already)
Earn points on everything you eat and drink. Just drop your name at the till.
Redeem those points for food and drink.
Support a biz who uses sustainable practices and supports local causes.
Get insider news and free recipes through our newsletter.
If you haven’t signed up yet, what are you waiting for? Joining takes a sec and saves a heap, you can do it right here and now.